About Bonus Media Ltd
What we do
We design and build web applications geared towards a simple goal: to empower consumers with the knowledge to make confident buying decisions. We concentrate our efforts on three areas – Comparison, Content and Tools – and we’re always focused on building the best possible experience for our users.
We build comprehensive product databases from the ground up, giving users in-depth, up-to-the-minute information on the latest deals in a range of markets.
We produce consumer journalism and jargon-free technical guides that inform, educate and persuade. From industry news to product features, we promote informed decision making.
From price calculators to availability checkers to transaction tracking, we aim to stay on the bleeding edge of technology to create utilities for both consumer and business.
How we do it
Since starting with an idea and a single page site in 2011, we have bootstrapped our business from scratch, growing organically and reinvesting our profits. We don’t have any external shareholders to worry about, and we don’t carry any long term debt. By keeping our structure simple, we can focus on what’s important – creating quality products and services that our customers love.
We value our relationships and work closely with our clients to enhance their proposition for our users. We believe that brand loyalty has to be earned, and we work to secure the best deal for everyone who uses one of our sites.
We’re a small team, and we see that as a strength. Everyone here knows our products inside and out. Our strategy is all about agility, so we can adapt to changing trends, and we’re not afraid to move fast and break things
We operate a microservices architecture, choosing the right tool for each job. Our technology stack includes: Linux, nGinx, MySQL, PHP, Python, Laravel, Bootstrap, Angular, WordPress – and we still run some ancient Joomla sites too.
Ben : Management
Sean : Data
Clare : Accounts
Jake : Front-End
Ruslan : Full-Stack
Ocelot : Overseer
How we make money
Our business model is known as performance or affiliate marketing. Most of the deals we cover include affiliate links. We track clicks, leads, orders and sales that come from these links and we typically receive a small commission when orders are completed. We also accept paid advertising placements such as banner ads, which are always clearly labelled.
Profit with purpose
We recognise the unprecedented threat to humanity posed by the climate crisis. We’re passionate and committed to building a sustainable future. We’ve started by offsetting all our business related carbon emissions. Through CarbonFootprint.com, we’re providing eco-friendly stoves and appliances in developing communities.
We are proud to directly support the work of the Schistosomiasis Control Initiative. SCI is widely recognised for providing highly efficient, high impact relief work – see GiveWell. They are improving quality of life and helping children and young people all over the world to reach their full potential.
We support the effective altruism movement in allocating charity donations to the most effective interventions. Our ambition is to build a responsible business model by linking our contributions to our success. We’re developing ways to make sure every deal we do has a positive impact.